The Woodward Dream Cruise
In Michigan, Chevrolet, Ford and Chrysler have made huge impact to our cities. The “Big Three” produced most of the America’s classic cars and hot rods we see today at special car events. The state of Michigan also known as home of the motor city is famous for attracting people from all over the world to come and see our cars. Cruisin’ Gratiot, Cruisin’ Michigan, and the Woodward Dream Cruise all feature a wide range of classic cars and hot rods which most are from the “Big Three”. Car culture in Michigan is classic cars and hot rods. Classic cars and hot rods have a historic balance in Michigan. It’s the birthplace of ideas and creations to satisfy a need in Michigan as well as America and some consider the Woodward Dream Cruise a holiday. Today, the Woodward Dream Cruise is becoming more and more popular and successful in the car culture. What are the key factors that help market the existence of the Woodward Dream Cruise? Is car culture or technology the reasons why the Woodward Dream Cruise has become popular and successful? The Woodward Dream Cruise is a non-profit organization that showcase an annual event held every third Saturday of August and the world’s largest one day automobile event. Originally, it was a fundraiser in efforts to receive a soccer field in Ferndale, Michigan in 1995. The Woodward Dream Cruise has brought more financial benefit to Michigan than the MLB All-Star Game in 2005, the MLB World Series in 2006 and NFL Super Bowl XL in 2006. This annual event attracts over a one million people and forty thousand classic cars and hot rods. The Woodward Dream Cruise influences the ideas that used to make concept cars. The Woodward Dream Cruise has a website, blog, facebook and twitter which you can use easy from their website at www.woodwarddreamcruise.com. The Woodward Dream Cruise also has sponsors and their links to the sponsors can be found on the home page of their website.
The Woodward Dream Cruise website has all the information about this year’s event on August 20, 2011. After you enter search the woodwarddreamcruise.com you will notice pictures changing of cars every few seconds. Don’t let that distract you because there are tabs at the top labeled home, about, shop, hotels, restaurants, auto showroom, sponsors and contact. The tabs are useful to give much information for the new generation of car culture. The Woodward Dream Cruise is only once a year and fans do need a way to stay connected. On the website there is a link to their blog in which fans are able to post comments and select favorite memory as if this means to “like”. The blog page also feature questions like “What type of car are you looking forward to seeing at the 2011 cruise”? “What did you like about the Dream Cruise this year”? ” Where did you cruise in your younger years”? “Favorite Car” and “Tell us where you watched the Dream Cruise”.(www.woodwarddreamcruise.com) The “about” tap gives the history, dream cruise photos, events & parking, news, WDC E-LERT, F.A.Q. and WDC Board. The “shop” tab features merchandise and apparel through online purchase. The “hotels” tab offers names and location of places to stay while enjoying the Woodward Dream Cruise for out of town guests. The 2011 official Woodward Dream Cruise hotels are Embassy Suites, Fairfield Inn Marriott, Comfort Suites, Marriott Detroit Troy, Holiday Inn Express, Marvin’s Garden Inn, Wingate by Wyndham, Marriott of Auburn Hills Pontiac, Hampton Inn, Red Roof Inns, Courtyard Marriott, The Westin and Quality Inn. The “restaurants” tab offers 2011 official Woodward Dream Cruise featured restaurants such as Duggans Irish Pub, Pasquales’s and Olga’s Kitchen. The “auto showroom” tab has a list of car clubs and events with the locations of where they will meet and information to put your car club on the list. On the “sponsors” tab the sponsors in categorizes from gold sponsors to silver sponsor and finally a bronze sponsors. This year Chevrolet is the premiere sponsor with the Chevrolet symbol embedded on the home page upper right corner. Chevrolet is promoting their 100 years of Chevrolet event.
Social networks like twitter.com and facebook.com is a great to converse and connect with people of the car culture. The Woodward Dream Cruise is like a new society of car fans that uses technology not just inside the car but to network with those who share similarities in car culture. On June 28 at 12:50 pm Andy Mills’s posts “Can’t wait for the Cruise, myself and a mate will be flying in from Great Britian just for the Cruise, its going to be AWESOME!!!!” with Joan Bright commenting “You’re gonna love it! Look for the guys with the fancy sign that says “Old Farts in Dodge Darts”—they are hysterical” and Jet Trish Kraus commenting “Are you flying in Andy”? with Andy commenting back “Flying to Chicago for a few nights then driving to Detroit the Friday before the Cruise, its going to be special”.(www.youtube.com) Reading the comments from facebook, especially Andy Mills really gave a sentimental reason for flying all the way from England just for a one-day automobile event. There are 7,548 like on the “about” section on facebook which seems like an understatement since the volume of fans is over a million. On twitter page the Woodward Dream Cruise has 242 followers, 36 tweets and only following 14. These numbers must mean that the car culture must be communicating through other channel such as word of mouth, sponsors, television and other social networks. There are many websites that are car clubs like cardomain.com and some that are more specific like michiganmodernmuscle.com that consists of more users and would explain alternative avenues to reach the car culture.
This one-day automobile event receives much exposure to a wide range audience and sponsors want to become part of history while giving attention to their company. This year Chevrolet is the Woodward Dream Cruise official sponsor celebrating their 100 years of service. A special group of car modifiers designed, built and manufactured a “firebreather” which is a 2010 Chevrolet camero with a vintage “Trans-Am” look with over 600 horses. There are only 50 of the “Firebreather” made to sell and fans are buzzing that Chevrolet needs to make another Trans-Am for the fans. I am a fan of the camero and especially the “fire breather and youtube.com offers clips of fans, cars and the car culture through uploaded video from fans of this car culture. A video clip labeled “The Woodward Dream Cruise and the Firebreather” has a fan from Detroit who loves the “firebreather” so much she tattoos the logo on her lower back for bragging rights and her love for the Woodward Dream Cruise. Carmen from Detroit states, “Its something that I said would never do, but I mean the symbol itself, and where its gonna go, I just can’t not do it, it just belongs there and the symbol, its sexy and it just has to be that way”(www.youtube.com) For example, most of the fans are very emotionally connected to this culture of car lovers. From the creation of the “firebreather” a movie were derived called Jinn coming to theaters this 2011. The movie is said to have shots of the “Firebreather” in the film. Also comedian Tim Allen starred in a television show called “Home Improvement” in which Tim attempts to modifier classic cars and hot rods into more power cars than before.
Furthermore, the Woodward Dream Cruise has a special connection to American muscle and the car culture. The Woodward Dream Cruise is a national holiday to some supporters and just a tradition to others. Annually, every third Saturday in August the Woodward Dream Cruise is free to all who wants to come see the classic cars and hot rods. The state of Michigan has strong links to the history of classic cars and hot rods in America. The Woodward Dream Cruise benefits Metro-Detroit financially from all the revenues received from this huge attraction. What are the key factors that help market the existence of the Woodward Dream Cruise? Is car culture or technology the reasons why the Woodward Dream Cruise has become popular and successful? The websites/blogs, twitter/facebook, sponsors and other social Medias are some reasons why success and popularity has skyrocketed. There is a sentimental relationship in the car culture between classic cars, hot rods and the American people. The existence of Woodward Dream Cruise has soared since their establishment in 1995 with the number ranking in over a million. The popularity and the success are truly amazing without a huge number of facebook friends and twitter followers. Technology has impacted the car culture on a numerous venues. The supporters and volunteers committed to their culture as if this is an ethnic background. People are not born with classic cars or hot rods but their appreciation and love for the culture is a phenomenon.
www.youtube.com “The Woodward Dream Cruise and the Firebreather”